The primary purpose of Google+ is to increase the quality of its search engine results by enabling Google to factor in “social cues” to deliver search results. In other words, Google incorporates the Google+ activity into its search algorithm, which means that Google+ is a major factor in SEO.

Do I need Google Plus on my phone?

All Android users will need to update to this Google+ Android app immediately to continue using the app. Users can still use Google+ on their mobile web browser at plus.google.com. Note however that on April 2, 2019, we are shutting down the consumer (personal) version of Google+.

What are some advantages for using Google+ for SEO?

Three Benefits of Google+ for BusinessSEO Optimization. Using Google+ plays a significant role in enhancing your search engine optimization (SEO) efforts – meaning your companys page will rank higher in Google searches. Expanded Customer Reach. Enhanced Search Results.