Social networking is the use of Internet-based social media platforms to stay connected with friends, family, or peers. The most popular social networking sites in the U.S. include Facebook, Instagram, and Twitter. Social media can help connect people and businesses and help promote brand awareness.

What is the purpose of social networking?

A social network is a website that allows people with similar interests to come together and share information, photos and videos. People engaged in social networking may be doing so as a personal or a business endeavor.

How does social networking work?

How does social media work? The best explanation for social media is that its word of mouth on steroids, and people are sharing more than words. They also share ideas, pictures, video, and audio: Content. Then other users share that content — in turn, through personal connections — at an unprecedented rate.