Affiliate marketing aims at generating revenue by promoting third-party products and services. If a customer purchases through an affiliate link, the affiliate earns a commission. Affiliates are akin to salespeople for the company whose offerings they promote. The affiliate model is based on revenue sharing.

What are the goals of affiliate marketing?

Revenue Goals The end goal of any affiliate marketing program is to bring in revenue, and savvy affiliate marketers set short- and long-term income objectives to push them to continually increase the value of their services.