A landing page is a follow up to any promises that youve made in your content. Essentially, its the next step toward a visitor becoming a customer. Your landing page lets you make a trade, some sort of special offer, piece of information or a deal, in return for providing contact information.
What factors make a good landing page?
In this article, Im going to discuss seven key factors that, if present, can increase your landing page conversion rate.An Attention-Grabbing Headline. A Great Offer. Trust Signals. Captivating Images. Video Content. Strong CTA. A Post-Conversion Landing Page.Mar 27, 2020
How do you analyze a landing page?
How to use Google Analytics to analyze your landing pageSessions. The cumulative number of times this was a visitors first page.Percentage New Sessions. New Users. Bounce Rate. Pages/Sessions. Average Session Duration. Goal Conversion Rate. Goal Conversions.More items •Jun 3, 2021