In 1980, he co-founded G&L with his old buddy George Fullerton (who had continued to work with Leo at Music Man) along with veteran Fender salesman Dale Hyatt. The company name, G&L, stood for George & Leo.

What does ASAT stand for G&L?

ASAT is a military abbreviation for anti-satellite; the name was suggested by author Richard Smith after he read an article about the Air Forces ASAT missile. Both Leo Fender and Dale Hyatt reportedly liked the image of a guitar shooting down things in space, and hence the name stuck.