In order to maximize their revenue potential, dating apps have implemented different monetization strategies such as Offerwalls, Rewarded Videos, In-app Purchases & Rewarded Surveys.

How does tinder monetize?

Tinder makes a majority of its revenue through Tinder Plus. Tinder Plus is a subscription service that extends some features and gives you access to others. It costs $10/month for users under 30 years old and $20/month for users over 30. There are some variations depending on where you live in the world.